Our flagship textbook is
Psychology:
Exploring Behavior - an
internet delivered textbook for Introductory Psychology students delivered via
MediaMatrix, our artificially
intelligent, adaptive instructional,
multimedia tutorial and mastery certification testing system.
The philosophy that guided our re-development of Kasschau's Psychology:
Exploring Behaivor is
simple, yet provocative. We proposed to
bring a textbook of fundamental coverage of the field
of Psychology to students with the
expectation of their full mastery of
its content. For such comprehensive mastery, we recognized
that the usual "tomb" of information presented in traditional
introductory psychology textbooks was truly "overkill." Thus we
convinced Kasschau to rework his retired AP-Secondary School textbook that
had been so successful for Prentice Hall in their
earlier editions. He did a full revision for our "topical" database
and tutorial approach used in MediaMatrix, and the result is an engaging
text that covers all the important concepts without burdening
students with details no instructor would require they know for
tests. In fact, the concepts we cover are the "core" concepts defined
after seeing a very interesting empirical survey of competitive intro texts.
In 1998, a very
enlightening poster presentation at the
APA convention by Jeanne S. Zechmeister
and Eugene B. Zechmeister titled
Identifying KEY "Key Terms and
Concepts" in Introductory Psychology
Textbooks demonstrated that only 64
terms appeared in common among 10 major
introductory psychology textooks! Yet,
all total, the 10 books contained 2505
items deemed to be different terms or
concepts. When they reduced their
criteria to be a term's appearance in
as many as 8 out their selected sample
of 10 popular Introductory Psychology
Textbook glossaries, they still found
only 197 terms to be commonly used
within the field of Psychology! With
such variations the authors concluded
that psychology was not being taught as
anything like a singular comprehensible
discipline! Rather, each author was
writing his/her own individualized
representation of the field, with very
little overlap or commonality with
their competitors. That prompted us to
make sure the core was covered in our textbook, but
primarily the core shared by the dominant majority of other texts!
Try it, we think you'll really appreciate our approach!
Student and Instructor services for Introductory Psychology courses using Kasschau's Exploring Behavior and MediaMatrix delivery and certifications are accessed at:
www.Psych-AI.com
Our service address for Introductory
Psychology - Adaptive Instruction
